Long Run Labs · CAC Calculator

Does the affiliate
deal make sense?

Enter your brand's unit economics. We'll show you what a de-risked podcast affiliate structure actually does to your customer acquisition cost.

Your brand economics
Average Order Value (AOV)
Revenue per first-time customer order
$
Gross Margin
% of revenue after COGS
%
Current CAC
What you currently pay to acquire one customer
$
Estimated monthly conversions
New customers you expect from the podcast
/ mo
Affiliate structure
Affiliate rate
LRL small show standard: 30–33%
Custom affiliate rate
Override the preset above
%
Flat fee (if any)
Leave at 0 for pure affiliate / de-risked structure
$
What the math says
Calculated results
Affiliate CAC
—
per new customer
CAC Reduction
—
vs. your current CAC
Host payout / sale
—
what the show earns per conversion
Est. monthly spend
—
at projected conversions
Enter your numbers above.
Full breakdown
Average Order Value —
Gross margin —
Gross profit per sale —
Affiliate payout per sale —
Net profit per sale (after affiliate) —
Flat fee (monthly) —
Total monthly cost (affiliate + flat fee) —
Effective CAC via podcast —
Current CAC (baseline) —
Payback period (first month gross margin) —
This calculator assumes conversions are new first-time customers. Retention, LTV, and repeat purchase value are not included — those accrue to the brand, not the partnership cost. For brands with strong retention, the effective economics improve significantly beyond month one.
Long Run Labs · jon@forthelong.run
The math is just the start.

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